TikTok is introducing a new feature that enables them to cut down on the amount of AI-created media appearing in their timelines. This initiative comes as the company revealed that it now features over 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread launch. This shift comes amid a surge in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising video streams on a popular video site only show content made by AI. A considerable share of this material is deemed mass-produced AI material, a phrase for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the option to see more or less of that, based on their own preferences,” said a platform representative.
Volume and Proportions
The platform disclosed that there are presently 1.3bn videos on its app labeled as artificially created. In total, over 100 million pieces of content are added to the app daily, making AI-generated material a relatively small portion of its total content library.
User Control Features
Members will be in a position to reduce or increase the level of AI content they watch by accessing the topic control feature in the platform and picking AI-made media. Further subjects that are already be controlled under the filter include politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s policies oblige creators to label convincing artificially created content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the app will henceforth apply an AI-generated tag to content made using its built-in AI features, or identified by an cross-platform project for spotting artificial media. This step is designed to deter users from trying to evade the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2 million awareness program for specialists and organizations to produce educational content about using AI responsibly. This initiative will support non-profit groups dedicated to educating programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, amid debate over proposals to cut jobs for hundreds of review team members in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation department in London, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive explained that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by people. The platform reported a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
